About me
Driving AI-first developer experience and documentation platforms
I’m Mark. I’ve spent more than 20 years in content management, 13 of them at Sitecore, growing from solution architect to leading developer and documentation platforms at a global scale.
Background
Along the way, I learned that the real impact of technology isn’t just in the systems we build, but in how those systems empower people to work, learn, and create more effectively.
Earlier in my career I worked as a software developer, and that still shapes how I approach problems. Having built and maintained systems myself, I value solutions that are practical, debuggable, and grounded in reality. It also means I tend to be direct, and I have little patience for ideas that sound impressive but don’t hold up when you look at how they’d actually work.
What I’m working on
AI-enabled platforms and developer experience
I’m interested in how intelligent systems can help people navigate complexity. I’m most drawn to problems where automation, structure, and human judgment work together, especially when the goal is to make everyday work clearer and more effective.
Bringing products together
I’ve spent much of my career in multi-product environments, helping teams align around shared platforms and practices. During a period of rapid growth and acquisitions at Sitecore, I worked on initiatives that brought fragmented developer-facing channels together: a centralized developer portal, a global changelog, and a public product roadmap connected to internal systems.
Applied AI
In recent years my focus has shifted toward models and agents embedded directly into real workflows. I’m interested in AI that reduces cognitive load, improves consistency, and gets better through feedback, rather than tools that add another layer of abstraction. I’m skeptical of hype and prefer systems that are understandable, governable, and resilient.
Outside of work
I’m a curious tinkerer by nature. I enjoy experimenting with automation, refining systems that are almost good enough, and digging into how technical and human systems behave over time. Home automation is a favorite playground, where small improvements make everyday life a little smoother.
I live in the Netherlands with my wife and our three daughters. When I’m not thinking about systems or AI, you’ll usually find me watching or playing soccer, going for a run to clear my head, or quietly tweaking something that could work just a bit better.